Marketing Strategy Archives

Don’t forget the importance of B2B brand strategy

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation for several years. The current crisis is pushing us…. Read More

Published by : Lynda St-Arneault, on September 9th, 2020.

Categories : Content Marketing, Marketing Strategy, Strategic Development

New technology, new products. Which marketing strategy to adopt?

Today we are launching new products in environments that change at full speed. Whether it’s new technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. The launch of new…. Read More

Published by : Lynda St-Arneault, on October 30th, 2018.

Categories : Marketing Strategy, Technology Sales and Marketing

Strategic Positioning in the Era of Digital Transformation

Strategic positioning is the DNA of a brand. To get to know it, it’s necessary to study it so that it does not become the only result of a communication exercise. Strategic positioning is the foundation for the success of brands (companies and products) and, should…. Read More

Published by : Lynda St-Arneault, on June 14th, 2018.

Categories : Marketing Strategy, Strategic Development