How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures…. Read More...

Use of social networks in B2B marketing (2) The buying cycle!

I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle. When we look at this graph from Hootsuite,…. Read More...

Don’t forget the importance of B2B brand strategy

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation  for several years. The current crisis is pushing us to create more (somewhat ironic) in response to…. Read More...

New technology, new products. Which marketing strategy to adopt?

Today we are launching new products in environments that change at full speed. Whether it’s new technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. The launch of new products or services is one of the strategic…. Read More...

Strategic Positioning in the Era of Digital Transformation

Strategic positioning is the DNA of a brand. To get to know it, it’s necessary to study it so that it does not become the only result of a communication exercise. Strategic positioning is the foundation for the success of brands (companies and products) and, should precede the reflection and creation of "branding". Marketing…. Read More...