Indeed, just what is green marketing? Does it refer to any organization that simply does its marketing in an ecological way? Or does it mean a company has adopted eco-friendly behaviours across the organization? As one of my colleagues stated in a previously published blog…. Read More
Category: Stratégies-marketing
I’d like to address you, the B2B clients. You who hold marketing management positions at your businesses. And I’d like to speak to you, experts in Marketing. You who work on Strategic Planning, you who measure results in order to optimise them, you who are…. Read More
In my first post, I mentioned that a re-evaluation of the way we perceive marketing is necessary, and that implies a change of culture. In this post, I present two classic paradigms that limit the practice of strategic marketing. The WOW EFFECT Syndrome The wow…. Read More
