"Hey Alain, ABC inc. made us an absolutely fantastic offer, really hard to turn down. Here are the details. We would love to keep working with you but is there something you can do to match their offer? » Is this the kind of reaction…. Read More
Author: Alain Thériault
Associé chez ExoB2B depuis 2016, Alain Thériault met son expérience pédagogique et stratégique au service des organisations B2B. Il clarifie les enjeux complexes du marketing B2B et éclaire les décisions qui font réellement progresser les entreprises.
