12 differences between B2B and B2C marketing

Le marketing aux consommateurs ou aux entreprises, c’est du pareil au même? Si c’était le cas, l’achat d’un écumeur de métal en fusion serait tout aussi simple qu’une bouteille de shampoing, non? En quoi le marketing B2B est-il si différent du marketing B2C? Nous sommes conscients que nous revenons sur ce sujet qui…. Read More...

B2B Marketing: the end of traditional conferences and trade shows?

The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of summer 2020, we will no longer be shaking…. Read More...

What to do with inbound marketing leads in B2B?

You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies dedicated to the generation and broadcast of authentic…. Read More...

How to successfully launch a B2B product abroad?

Which Canadian manufacturing, IT or service company has not, at some point in time, had intentions to export to our neighbors down south? Before taking on the US Apart from the regulatory and logistical questions,difficulties often come from a flawed game plan, the choice of tactics that are not specific enough or an average execution…. Read More...

The importance of follow-up calls in B2B direct marketing

Did you read the last 2 blog articleds on direct marketing written by Nathalie Pilon, our Vice-President of Strategy? "Does direct marketing still work in 2014? " and "B2B Direct Marketing: Measure and follow up with the sales team ", they will give you an excellent starting point on the subject. Let’s discuss the role…. Read More...

The importance of an up to date sales funnel

Who has never heard of the sales funnel? Who in sales doesn’t use one? Entrepreneurs should use this tool to preview sales and revenues but how many of them neglect this fantastic tool to generate forecasts? Here are some friendly reminders coming from everyday situations. Updating opportunities The moment I get involved in…. Read More...

Lead Nurturing and CRM: patience pays off!

In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach them. Do not despair though, content marketing and…. Read More...