B2B Marketing: the end of traditional conferences and trade shows?

The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of summer 2020, we will no…. Read More...

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he leverages it to propel his…. Read More...

Top 10 most popular posts 2016 –#10 – Dealing with a “secret” manufacturing agent

As part of the countdown of our top 10 most popular blog posts of 2016, here's number 10!  Many manufacturers rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder…. Read More...

When face to face, hyperconnectivity kills !

Let me say it straight: I hate hyperconnectivity altogether! It simply makes me mad when I’m at networking events, trade shows and galas, where people anxiously check their mobile for the latest push notifications, social media alerts, and text message when having a conversation with me. For that matter, why…. Read More...

Subcontractors, pimp your web site!

70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they are looking for suppliers who…. Read More...

The challenges of using a CRM

The benefits of using customer relationship management (CRM) software are numerous. With this tool, companies are able, among other things, to deepen their knowledge of themselves. This in part explains why companies seem compelled to adopt CRM or even consider the implementation of a newer CRM system. But it must…. Read More...

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if it were some magic formula,…. Read More...