Business Development Archives

Vente et marketing – 7 erreurs à ne pas faire

Sales and marketing – 7 mistakes to avoid

Marketing is often considered as being separate from sales despite the fact that it’s a discipline that encompasses sales. Marketing strategy as a field also includes aligning traditional and online sales processes with traditional and online sales strategies in order to avoid 7 major mistakes:…. Read More

Published by : Collaboration, on March 19th, 2012.

Categories : Business Development, Développement des affaires -

Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2

The customer is always right… or not Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead – or the reverse, if that’s what good strategy…. Read More

Published by : Collaboration, on October 27th, 2011.

Categories : Business Development, Développement des affaires -

Outsourcing Marketing: A Good Move for Your Company? Part 1 of 2

“Outsourcing” has emotional connotations, but, like many emotionally-loaded concepts, it’s surrounded by misconceptions. For the general public, the word may have them imagining a shutdown factory, with all its jobs exported across the world. But for many busy company executives, especially at smaller companies, it…. Read More

Published by : Collaboration, on October 25th, 2011.

Categories : Business Development

B2B Lead Generation: Outsourced gives 43% better results than In-House

Using outside professionals to help your company implement lead generation programs gives 43% better results than hiring your own lead generation person and it costs a lot less. Case closed! So many firms try to implement lead generation programs in-house. However, there are some challenges…. Read More

Published by : Collaboration, on February 16th, 2011.

Categories : Business Development