LinkedIn - ExoB2B

LinkedIn B2B Ads: Why They Seem Expensive (and Generate Leads)

B2B LinkedIn Ads are often perceived as expensive. However, when you analyze complex buying cycles and the influence on decision-makers, the perspective changes. Recent data shows that LinkedIn is now one of the most effective channels for influencing B2B purchasing decisions and supporting pipeline generation.…. Read More

Published by : Alain Thériault, on March 17th, 2026.

Categories : B2B Marketing, LinkedIn -

LinkedIn B2B Company Page: The Editorial Strategy That Works in 2026

A successful B2B LinkedIn Company Page in 2026 is no longer a showcase, but a media outlet in its own right. To generate lasting reach, credibility, and business opportunities, it must deliver real value, spark conversations, and be part of a coherent editorial strategy designed…. Read More

Published by : Alain Thériault, on January 13th, 2026.

Categories : B2B Marketing, LinkedIn -, Marketing B2B -

Marketing automation on LinkedIn: the impact on your brand

Marketing automation on LinkedIn is a powerful tool that promises to increase efficiency and extend the reach of efforts. However, as with any tool, its impact on your brand depends on how it's used. Properly managed, automation can transform your LinkedIn activities. Poorly exploited, it…. Read More

Published by : Lynda St-Arneault, on January 27th, 2025.

Categories : B2B Marketing, LinkedIn -, Marketing automation

Social selling and B2B branding: 6 concrete actions to connect with authenticity!

In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts to deploy. This is where social…. Read More

Published by : Alain Thériault, on November 25th, 2024.

Categories : B2B Marketing, Branding -, Branding B2B -, LinkedIn -, Social Selling, Vente sociale -