Branding - ExoB2B

False AI claims: protect your B2B brand

Have you ever asked a conversational agent or chatbot a question about a company… only to get an answer that was completely off track? You’re not alone. These errors are far from trivial. They can seriously damage a brand, especially in B2B, where trust takes…. Read More

Published by : Claude Malaison, on October 20th, 2025.

Categories : Artificial Intelligence, Branding -

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More

Published by : Lynda St-Arneault, on February 14th, 2025.

Categories : B2B Marketing, Branding -, Marketing B2B -, Marque et image, Positionnement stratégique -, Référencement – SEO, SEO

Social selling and B2B branding: 6 concrete actions to connect with authenticity!

In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts to deploy. This is where social…. Read More

Published by : Alain Thériault, on November 25th, 2024.

Categories : B2B Marketing, Branding -, Branding B2B -, LinkedIn -, Social Selling, Vente sociale -