B2B Marketing Archives

Agentic AI and B2B search behavior: are you ready for the shock?

You've probably already asked a generative AI to write an email, summarize an article, or generate a B2B marketing idea. But now imagine an AI that does more than just respond. An AI that acts on your behalf. That's agentic AI. And it's about to…. Read More

Published by : Claude Malaison, on June 25th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Customer Experience (Cx), Martech

B2B focus group: when AI joins the table (and doesn’t even drink coffee)

How many artificial intelligences does it take to run a B2B focus group? Just one! It creates the group. Then it plays the participants and finally moderates the discussions. And it does so without ever asking for a coffee break. Or blueberry muffins. Joking aside,…. Read More

Published by : Lynda St-Arneault, on June 16th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B, Marketing Research

Synthetic populations: when AI redefines B2B marketing research

What if your customers could speak… even before they existed? What was once the stuff of science fiction is now one of the most innovative marketing tools available. Thanks to synthetic populations, it is now possible to simulate conversations, test messages, and gather feedback even…. Read More

Published by : Lynda St-Arneault, on June 9th, 2025.

Categories : B2B Marketing, Data marketing, Intent Marketing, Marketing Research

An unverified B2B statistic is a myth disguised as truth

The illusion of instantaneous credibility Do you really validate every B2B statistic you share, which increasingly comes from generative artificial intelligence? It's tempting, we know. In a matter of seconds, a text is written, structured and supported by figures that give a rigorous look to…. Read More

Published by : Claude Malaison, on May 26th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing

B2B product launch: 10 tips to make the most of your chances

Let me be direct: a B2B product launch is never just a marketing issue. It's a strategic maneuver, sometimes even a turning point for your company. I've accompanied enough customers and experienced a few launches myself to know that a good product isn't enough. You…. Read More

Published by : Alain Thériault, on May 13th, 2025.

Categories : B2B Marketing, Lancement de produit, Marketing B2B, Product Launch

6 seconds to convince: ready for attention marketing?

Every day, your customers and business contacts are bombarded with emails, LinkedIn requests, advertising messages, white papers, technical content… The list is endless. And in this avalanche, there is one constant: attention marketing is becoming a central issue in your content strategy. On LinkedIn, the…. Read More

Published by : Claude Malaison, on April 29th, 2025.

Categories : B2B Marketing, Content Marketing

B2B marketing strategy and branding: align, express, advance

In today's competitive landscape, maximising your presence in niche markets is essential. But to achieve this, it all starts with a thorough understanding of your audiences and a well-targeted B2B marketing strategy. Defining a solid strategic positioning can transform the way a company perceives -…. Read More

Published by : Lynda St-Arneault, on April 22nd, 2025.

Categories : B2B Marketing, Marketing Strategy

B2B Campaigns with Google Ads: why patience pays off

You launched one of those B2B Google Ads campaigns for your company, and after three months, still no satisfying results? You're thinking of shutting it down? Hold on a second. This blog post is here to remind you of a truth too often overlooked: in…. Read More

Published by : Vincent Cloutier-Naud, on April 16th, 2025.

Categories : B2B Ads Campaigns, B2B Marketing

French, Technology, and Marketing: A Triangle Worth Reconciling

With the rise of automation platforms, AI-assisted content, and intelligent CRMs, Quebec-based companies are navigating tools originally designed — and often still optimized — for English users. While many now offer robust French support, the challenge remains. Add to that the new obligations under Bill…. Read More

Published by : Claude Malaison, on March 19th, 2025.

Categories : B2B Marketing, Content Marketing

GEO: Generative Engine Optimization, the new frontier of SEO

With the rise of artificial intelligence, search engine optimisation is no longer limited to traditional search engines such as Google and Bing. Now, generative engines such as ChatGPT, Claude, SGE, Gemini and Perplexity are shaping the way information is found and consumed. GEO (Generative Engine…. Read More

Published by : Claude Malaison, on March 12th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B, Référencement – SEO, SEO

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Category: B2B Marketing

Agentic AI and B2B search behavior: are you ready for the shock?

B2B focus group: when AI joins the table (and doesn’t even drink coffee)

Synthetic populations: when AI redefines B2B marketing research

An unverified B2B statistic is a myth disguised as truth

B2B product launch: 10 tips to make the most of your chances

6 seconds to convince: ready for attention marketing?

B2B marketing strategy and branding: align, express, advance

B2B Campaigns with Google Ads: why patience pays off

French, Technology, and Marketing: A Triangle Worth Reconciling

GEO: Generative Engine Optimization, the new frontier of SEO

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication