Many still wonder why they should use Twitter. This question is widespread, as much on the individual level as it is on the business level. This post addresses the latter. More precisely, it addresses the business to business aspects of Twitter. What possible use can…. Read More
Category: Social Networks
Recently I’ve spent a lot of time analysing the benefits and mechanics of Facebook Ads, and I’m impressed... Facebook ads expertsWhat a neat little game to play. You plug in a few quarters a day and you watch the numbers explode (after all, if you’re…. Read More
Well, droves is relative but 19%, 1 in five, could be considered a drove... Teens leaving facebookWhat’s causing this minor exodus is something I’ve written about more than a year ago. I call it the Social Marketing Paradox. The Gazette finally breached the subject, and…. Read More
I'm sure that you're as annoyed as I am by those ‘people' (and I use the term loosely) who follow you, and the minute you follow them, the next day they unfollow you. It's a cheap (and most annoying) way to raise the number of…. Read More
This morning I felt like writing something to brighten the day of my fellow marketers on Twitter. After-all, if you can't laugh at yourself... Marketers like to segment things, to make groupings, to profile, to classify, so it's fitting to poke some fun at ourselves…. Read More
Here's one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies. Today, I will…. Read More
Wow, 26 thousand followers! You must be so popular! Using twitter for B2B marketing purposes is different from the typical B2C stuff you read about on the Web. Since you’re not selling products or services to Mr. and Mrs. Anybody, the quantity of followers you…. Read More
Wow, twitter is a tweeting with millions of self proclaimed social marketing experts all tweeting the latest and greatest new social marketing gadget, app, or technique. That's all well and good for those that are already swimming in the twitter data stream, but what about…. Read More
It came to me recently while spending some quality time on Facebook. My entire News Feed, all of my friends' statuses, were comprised of links to youtube, and comments about those videos. This made me think: what's going on here? Then it hit me... It's…. Read More
Oh, yes indeed, there is a paradox. There are two parts of my brain at work when I'm on-line: the marketer and the user. Who remembers MySpace? Not me, not anymore, for me, MySpace is a dying animal that begs to be put to death.…. Read More
