LinkedIn: the numbers that talk to companies in B2B

Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people access and use Linkedin.Engagement - The kind of…. Read More...

Promoting your B2B content on social networks: get your $$$ ready

Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came across a post written by Sarah Taylor from…. Read More...

Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?

It’s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not the preferred network in B2B but, it has…. Read More...

Monitoring, automating, analyzing: Top tools for social networks!

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content, or analyzing, there are a multitude of tools…. Read More...

6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in the eyes of the web surfer and, that…. Read More...

Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to…. Read More...

4 Basic SEO Tips To Get You Started With Your Website

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here…. Read More...