Strategic planning

The current limitations of B2B marketing in the context of integrated buying

The current limitations of B2B marketing do not stem from a lack of tools or methods, but from a growing disconnect between fragmented practices and an increasingly integrated buying reality. Understanding these limitations is now essential before any strategic or technological planning can take place.…. Read More

Published by : Lynda St-Arneault, on January 6th, 2026.

The subtle art of strategic planning in B2B marketing

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated.…. Read More

Published by : Lynda St-Arneault, on September 19th, 2023.

Categories : Strategic Development, Strategic planning