How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures…. Read More...

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research…. Read More...