Artificial Intelligence

B2B agentic AI: The battle for visibility is becoming a battle for selection

Tomorrow, a plant manager will ask an intelligent agent to identify three suppliers capable of automating a food production line in Quebec. The agent will compare areas of expertise, summarize certifications, and analyze use cases published online. Then, it will recommend specific companies before a…. Read More

Published by : Claude Malaison, on May 26th, 2026.

Categories : Artificial Intelligence, B2B Marketing, IA agentique, Intelligence artificielle, Marketing B2B -

Redefining Brand Perception in B2B Marketing in this Age of AI

Digital systems and artificial intelligence are gradually transforming the way brands are understood, compared, and perceived. This is leading to a new framework for brand perception in B2B marketing in the age of AI. Between companies and their markets, a new intermediary intelligence is emerging:…. Read More

Published by : Lynda St-Arneault, on May 13th, 2026.

Categories : Artificial Intelligence, Branding -, Branding B2B -, Intelligence artificielle, Marque en B2B, SEO+GEO+IA

B2B SEO Visibility and AI: Why Your Content Performs Well Without Generating Clicks

Over the past few months, a question regarding B2B SEO visibility and AI has come up frequently among our clients: “Why does our content seem to be performing less well… even though we’re doing everything ‘by the book’?” The rankings are still there. SEO is…. Read More

Published by : Claude Malaison, on April 29th, 2026.

Categories : Artificial Intelligence, B2B Marketing, Marketing B2B -, SEO, GEO, AI, Visibilité B2B

The current limitations of B2B marketing in the context of integrated buying

The current limitations of B2B marketing do not stem from a lack of tools or methods, but from a growing disconnect between fragmented practices and an increasingly integrated buying reality. Understanding these limitations is now essential before any strategic or technological planning can take place.…. Read More

Published by : Lynda St-Arneault, on January 6th, 2026.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B -, Marketing intégré -, Strategic planning

B2B marketing strategy: positioning, content, and AI in one seamless motion

A B2B marketing strategy that integrates positioning, content, and AI cannot exist in isolation. Indeed, these elements must move forward in unison. When they do, search engines and artificial intelligence engines understand much more clearly what a company really represents. Consequently, this alignment becomes a…. Read More

Published by : Lynda St-Arneault, on December 6th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing Strategy, Positionnement stratégique -, Stratégies-marketing

AI consistency: how to avoid being forgotten by AI

I want to show you, in my post, why AI visibility varies from one day to the next. And how to ensure that your company is mentioned regularly in the answers generated by artificial intelligence tools. This is really important! Because AI consistency in B2B…. Read More

Published by : Claude Malaison, on December 1st, 2025.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Référencement – SEO

Rethinking your B2B website: here are 9 essential levers for 2026

Your B2B website is not a showcase: it is a strategic lever that influences your visibility, credibility, and sales leads. To fully play this role, it must evolve with your markets and objectives, but also with technology. By 2026, your B2B website must be clear,…. Read More

Published by : Claude Malaison, on November 24th, 2025.

Categories : Artificial Intelligence, B2B website, Intelligence artificielle, Référencement – SEO, Sites Web B2B -

False AI claims: protect your B2B brand

Have you ever asked a conversational agent or chatbot a question about a company… only to get an answer that was completely off track? You’re not alone. These errors are far from trivial. They can seriously damage a brand, especially in B2B, where trust takes…. Read More

Published by : Claude Malaison, on October 20th, 2025.

Categories : Artificial Intelligence, Branding -

B2B online search: from attention to intent in the age of AI

Just a few years ago, B2B online search was like a well-organized catalog: you entered a keyword and Google presented the options. Today, that catalog no longer exists. Instead, artificial intelligence synthesizes, reformulates, and chooses for you. And if you want your customers to still…. Read More

Published by : Claude Malaison, on September 19th, 2025.

Categories : Artificial Intelligence, B2B Marketing, B2B online search, Intelligence artificielle, Intent Marketing, Marketing Research, Référencement – SEO, SEO

Agentic AI and B2B search behavior: are you ready for the shock?

You've probably already asked a generative AI to write an email, summarize an article, or generate a B2B marketing idea. But now imagine an AI that does more than just respond. An AI that acts on your behalf. That's agentic AI. And it's about to…. Read More

Published by : Claude Malaison, on June 25th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Customer Experience (Cx), Intelligence artificielle, Marketing B2B -, Marketing Research, Martech