Marketing intégré

The current limitations of B2B marketing in the context of integrated buying

The current limitations of B2B marketing do not stem from a lack of tools or methods, but from a growing disconnect between fragmented practices and an increasingly integrated buying reality. Understanding these limitations is now essential before any strategic or technological planning can take place.…. Read More

Published by : Lynda St-Arneault, on January 6th, 2026.

Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B -, Marketing intégré -, Strategic planning

Successful digital marketing transformation! What do we start with?

Marketing is not just digital and is not made to live in a silo if we want it to perform. Marketing is integrated,which means it combines with other disciplines and functions. We need to understand these links, their interactions and synergy. Learn to see. Realize…. Read More

Published by : Lynda St-Arneault, on November 3rd, 2020.

Categories : Marketing intégré -, Martech, Transformation marketing -, Transformation numérique -