In my first post, I mentioned that a re-evaluation of the way we perceive marketing is necessary, and that implies a change of culture. In this post, I present two classic paradigms that limit the practice of strategic marketing. The WOW EFFECT Syndrome The wow…. Read More
Month: November 2009
Will the fast-paced changes in the market drive companies to change their culture from a product approach to a market approach? How many product launches fail? Some experts say: 20 to 25% in the industrial sector Approximately 30% in the services sector 70 to 95%…. Read More
It came to me recently while spending some quality time on Facebook. My entire News Feed, all of my friends' statuses, were comprised of links to youtube, and comments about those videos. This made me think: what's going on here? Then it hit me... It's…. Read More
Oh, yes indeed, there is a paradox. There are two parts of my brain at work when I'm on-line: the marketer and the user. Who remembers MySpace? Not me, not anymore, for me, MySpace is a dying animal that begs to be put to death.…. Read More
