BtoB Magazine surveyed 550 American executives of companies of all sizes, across various industry segments for a study titled “Emerging Trends in B-to-B Social Media Marketing: Insights From the Field”[1]. Carried out in April 2011, the study demonstrates how B2B marketers are taking advantage of…. Read More
Month: November 2011
Twitter is recognized as one of the most popular and best-known social media platforms, but its potential application to B2B marketing, may still be underutilized. While it has been embraced by many B2C companies, it is perhaps even more useful in B2B marketing. It’s all…. Read More
This blog post is the first of a three-part series that covers the topic of inbound marketing. Parts 2 and 3 in this series will debut in the coming weeks. The current post discusses the central role that content plays in inbound marketing. Just to re-cap:…. Read More
Online marketing is made of many things, but one of the most effective strategies is through content. That’s obvious, you might say. But bringing basics back to top of mind sometimes helps. According to the “B2B Marketing Trends 2011 Survey” produced by HiveFire in August…. Read More
To keep up with current trends and be competitive, we have tested several paid and free Social Media-related tools. Among the paid tools, we evaluated Netvibes, Awareness, Radian6, and Vocus platforms. Netvibes lets us monitor, understand and analyze the results. With this tool we can…. Read More