October 2012

Apple and Samsung: in it together thanks to B2B

This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the…. Read More

Published by : Lynda St-Arneault, on October 26th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Invitation to a conference on the importance of sales-marketing integration in B2B

It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective…. Read More

Published by : Lynda St-Arneault, on October 18th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

SEO strategies in B2B and Google AdWords

As some of you may already know, last May Exo Marketing Integrated B2B conducted a study on the progress made by B2B companies in Quebec with regards to their web strategy and presence on social networks. The study revealed that several B2B companies in Quebec…. Read More

Published by : Lynda St-Arneault, on October 2nd, 2012.

Categories : SEO

Apple and Samsung: in it together thanks to B2B

Invitation to a conference on the importance of sales-marketing integration in B2B

From “like” to “want” – a Facebook sales cycle trigger for B2C and B2B

SEO strategies in B2B and Google AdWords