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Category: SEO

B2B online search

B2B online search: from attention to intent in the age of AI

Just a few years ago, B2B online search was like a well-organized catalog: you entered a keyword and Google presented the options. Today, that catalog no longer exists. Instead, artificial intelligence synthesizes, reformulates, and chooses for you. And if you want your customers to still…. Read More
Published by : , on September 19th, 2025.
Categories : Artificial Intelligence, B2B Marketing, B2B online search, Intelligence artificielle, Intent Marketing, Marketing Research, Référencement – SEO, SEO

Language model optimization: your content strategy must go beyond SEO

Do you still believe that Google is the only way to access your content? What if a growing portion of your audience no longer uses traditional search engines, but instead relies on artificial intelligence such as ChatGPT, Perplexity, or Claude? This is precisely what language…. Read More
Published by : , on June 18th, 2025.
Categories : Artificial Intelligence, Content Marketing, Intelligence artificielle, Marketing de contenu, Référencement – SEO, SEO
GEO

GEO: Optimization for generative engines explained

AI engines such as ChatGPT, Gemini, and Perplexity are redefining information search. GEO (Generative Engine Optimization) optimizes your content so that it is understood, selected, and cited in their responses, a new frontier in SEO for B2B brands in North America. With the rise of…. Read More
Published by : , on March 12th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Référencement – SEO, SEO
brand image

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More
Published by : , on February 14th, 2025.
Categories : B2B Marketing, Branding -, Marketing B2B -, Marque et image, Positionnement stratégique -, Référencement – SEO, SEO
digital marketing

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More
Published by : , on May 23rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing automation, Marketing numérique et stratégique -, Martech, Martech, SEO, Social Networks, Stratégies-marketing

B2B content marketing: create at home, optimize and distribute elsewhere!

It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More
Published by : , on November 28th, 2023.
Categories : B2B Marketing, Blogging, Blogue, Content Marketing, Marketing de contenu, Référencement – SEO, SEO, Social Networks
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