SEO Archives - ExoB2B

4 Basic SEO Tips To Get You Started With Your Website

Published by : Collaboration, on November 16th, 2021.

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here…. Read More...

COVID-19: B2B marketing striking effects

Published by : Claude Malaison, on May 10th, 2021.

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics,it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. There is significant data that emerges from this year's study. First of all, on the short or long-term effects of this Pandemic…. Read More...

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

Published by : Jean Gougeon, on November 20th, 2020.

(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about your company, product or service. The testimonial must…. Read More...

6 Tips to Take your Web Site to the Next Level

Published by : Jean Gougeon, on September 18th, 2020.

Whether you’re thinking about doing a complete rebuild of your Web site or simply want to make a few significant changes, here are some suggestions to consider. Note: This is the first of 2 posts on Web site. We will publish the other one in the following weeks. Enjoy the read Video They…. Read More...

Beneath such ugliness, a noble heart

Published by : Claude Malaison, on July 14th, 2016.

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...

5 tips for a good start on Google AdWords

Published by : Collaboration, on June 22nd, 2016.

AdWords is easy to use and accessible to all! Anyone with a computer screen and a credit card can get up one morning and say, “Let's go! I'm gonna use AdWords and make a ton of money!" Then, after a while, you come to the realization that AdWords has easily plowed through your…. Read More...

A tip to improve your Search engine marketing

Published by : Collaboration, on April 12th, 2016.

Search engine marketing (or SEO marketing), helps you optimize your web site so it ends up in as many pertinent web searches as possible. This helps you increase your sales by getting more qualified visitors and thus more conversions. To that end, we all have to find priority keywords to use in our…. Read More...

Oh no, I have to write the company blog

Published by : Collaboration, on March 22nd, 2016.

Someone in your company has decided that in the interest of attracting more customers to the website and improving SEO, there needs to be a company blog. Not like the last one, that ended after a couple of posts. A real blog, once or twice a week, until the end of time. “This…. Read More...

Increase the effectiveness of your B2B content marketing!

Published by : Lynda St-Arneault, on January 26th, 2016.

While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first question is quite simple; you have no choice…. Read More...

Generating quality leads

Published by : Collaboration, on January 20th, 2016.

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if it were some magic formula, as if we…. Read More...

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Category: SEO