Background How many times a week do you use the internet while at work to find the answers to one of your questions? Whereas a few years ago the reaction of every good internet user was to use an internet search engine (namely Google), the…. Read More
Author: Lynda St-Arneault
Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.
What is the impact of content marketing on the roles of sales and marketing, and how does it help sales? In the 1970s, my daddy sold photocopiers to SMEs. Trained in Dale Carnegie’s philosophy, he was soon admitted to the exclusive club formed by the…. Read More
This blog post is the first of a three-part series that covers the topic of inbound marketing. Parts 2 and 3 in this series will debut in the coming weeks. The current post discusses the central role that content plays in inbound marketing. Just to re-cap:…. Read More
Inbound marketing as we know it has been around for about 2 years now, but it’s only since the last 12 months that it has really become known among marketing specialists. At Exo Marketing, we’ve been exploring the subject matter since October 2009. We’ve analysed…. Read More
Social Media allows people to connect with various coveted targets with relative ease and low cost. Companies can share info directly with their prospects and clients in order to validate concepts, design new products, and analyse certain competitors. In order to monitor what is being…. Read More
It’s important to be healthy, we can all agree on that. Most of us do our best to remain healthy. Some of us even go to great lengths to improve our physical condition. And when we’re sick or not feeling well we go and consult…. Read More
I’d like to address you, the B2B clients. You who hold marketing management positions at your businesses. And I’d like to speak to you, experts in Marketing. You who work on Strategic Planning, you who measure results in order to optimise them, you who are…. Read More
We have to stop hiding behind our cataclysmic piles of recycling in order to see further ahead, and above all to think differently. Triage centers are suffering a crisis, but even so, we have not diminished our plastic and aluminium product production. Those two substances…. Read More
Here's one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies. Today, I will…. Read More
Will the fast-paced changes in the market drive companies to change their culture from a product approach to a market approach? How many product launches fail? Some experts say: 20 to 25% in the industrial sector Approximately 30% in the services sector 70 to 95%…. Read More
