Lynda

Apple and Samsung: in it together thanks to B2B

This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the…. Read More

Published by : Lynda St-Arneault, on October 26th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Invitation to a conference on the importance of sales-marketing integration in B2B

It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective…. Read More

Published by : Lynda St-Arneault, on October 18th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

SEO strategies in B2B and Google AdWords

As some of you may already know, last May Exo Marketing Integrated B2B conducted a study on the progress made by B2B companies in Quebec with regards to their web strategy and presence on social networks. The study revealed that several B2B companies in Quebec…. Read More

Published by : Lynda St-Arneault, on October 2nd, 2012.

Categories : SEO

B2B Marketing tactics used in Quebec

In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the most popular content marketing tactics in the United States. This time, I’ll discuss the tactics…. Read More

Published by : Lynda St-Arneault, on September 18th, 2012.

Categories : Market Research, Marketing Research

Google Analytics in B2B: the first step in becoming an adventurous manager

As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers…. Read More

Published by : Lynda St-Arneault, on September 4th, 2012.

Categories : Market Research, Marketing Research, Technology Sales and Marketing

Summer (or back-to-school!) “e-marketing” reading suggestions

The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of the rare moments where we can sit down with a good book and enjoy uninterrupted…. Read More

Published by : Lynda St-Arneault, on August 6th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

B2B Loyalty Program

It’s been a while since we’ve been asked to develop a loyalty program for businesses. Of course, we regularly perform very specific interventions that employ direct marketing (traditional or web) such as loyalty techniques. But a loyalty program which integrates planning, the development of marketing…. Read More

Published by : Lynda St-Arneault, on July 9th, 2012.

Categories : Marketing Communication Strategies -, Marketing communications campaigns

Development of digital tablets: the impact on B2B marketing

On July 3, 2012, the results of a study (published in an article on the website of La Presse) demonstrated that tablets will become more popular than laptops in the next four years (available in French only). Though this may not come as a surprise…. Read More

Published by : Lynda St-Arneault, on July 6th, 2012.

Categories : Design et développement Web -, Web Design and Development