In the world of B2B on the net, inbound marketing has become the subject of attention and jealousy to the point where no one knows if it’s the means to the end of the end itself. Worse, inbound marketing may hide the importance of other…. Read More
Category: Marketing Communication Strategies –
In Lynda St-Arneault’s latest blog post entitled, “Generating prospects in B2B through social media,” the topic of brand management on social media was addressed. While a slim 35% of B2B companies in Quebec are active on social networks, the following question has yet to be…. Read More
It’s been a while since we’ve been asked to develop a loyalty program for businesses. Of course, we regularly perform very specific interventions that employ direct marketing (traditional or web) such as loyalty techniques. But a loyalty program which integrates planning, the development of marketing…. Read More
Whether or not this thought regularly crosses your mind, this article is for you! If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been…. Read More
Indeed, just what is green marketing? Does it refer to any organization that simply does its marketing in an ecological way? Or does it mean a company has adopted eco-friendly behaviours across the organization? As one of my colleagues stated in a previously published blog…. Read More
I’d like to address you, the B2B clients. You who hold marketing management positions at your businesses. And I’d like to speak to you, experts in Marketing. You who work on Strategic Planning, you who measure results in order to optimise them, you who are…. Read More
In my first post, I mentioned that a re-evaluation of the way we perceive marketing is necessary, and that implies a change of culture. In this post, I present two classic paradigms that limit the practice of strategic marketing. The WOW EFFECT Syndrome The wow…. Read More
