When I wrote my last blog post, I stumbled across a le-fil.fr white paper which deals with the B2B brand, and more specifically, the Digital B2B brand. Have you heard of this? In any case, I was intrigued by this theme and I continued my…. Read More
Category: Marketing Communication Strategies –
In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More
The term ‘Big Data’ appeared in the early 2000s, as part of several major facts including automation and the expansion of data exchange, the evolution of their possibilities for storage and the evolution of advanced analytics. Big Data is therefore interfering with various sectors: life…. Read More
Exo has been working a lot lately on strategic product our-work management mandates for our clients. It is often particularly complex mandates which require a good dose of marketing theory to better structure our thinking. There are several, including one in particular that made me…. Read More
I don’t know if you had time to relax and make a retrospective of year 2013. But 2014 is already here, and it will be full of emerging trends and marketing, sales, communication, business development challenges, and much more. For the Exo B2B team, 2013…. Read More
According to a recent study conducted by the Daily Blog, “25 Email Design Best Practices for Mobile + Desktop,” Amanda MacArthur recommends the best practices for efficient e-mail marketing. She states that this increases the unique open rate, gross open rate, click through rate, click-to-open rate, etc.,…. Read More
With the arrival of social media, we all believed in the imminent death of “obsolete” emails (emails, “that is so 2007!”). Yet a new year has begun and emails are still alive and widely used. This is particularly true for managers in B2B marketing. According to…. Read More
In the world of B2B on the net, inbound marketing has become the subject of attention and jealousy to the point where no one knows if it’s the means to the end of the end itself. Worse, inbound marketing may hide the importance of other…. Read More
In Lynda St-Arneault’s latest blog post entitled, “Generating prospects in B2B through social media,” the topic of brand management on social media was addressed. While a slim 35% of B2B companies in Quebec are active on social networks, the following question has yet to be…. Read More
It’s been a while since we’ve been asked to develop a loyalty program for businesses. Of course, we regularly perform very specific interventions that employ direct marketing (traditional or web) such as loyalty techniques. But a loyalty program which integrates planning, the development of marketing…. Read More
