Category: Social Networks

Source : http://www.davidberaud.com/wp-content/uploads/2013/08/facebook-twitter-linkedin.jpg

Using Facebook, LinkedIn and Twitter in B2B – part 1

When I read an article from La Presse by Alain McKenna (in French only) a few weeks ago, I realized that social networks still have a ways to go to when it comes to popularity among companies. In the article, the names mentioned (General Motors (GM),…. Read More

Published by : Collaboration, on July 4th, 2012.

Categories : Social Networks

B2B companies in Quebec far behind their American rivals when it comes to social media integration

In our line of work, we perform strategic planning for our clients: market research and strategic development for B2B companies in Quebec. Exo, specialized in the business-to-business sector since its creation in January 2002, has taken on the challenge of working with specific secondary and…. Read More

Published by : Lynda St-Arneault, on June 19th, 2012.

Categories : Market Research, Social Networks

The ethics of social media in B2B market research

Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing…. Read More

Published by : Collaboration, on March 9th, 2012.

Categories : Market Research, Marketing Research, Réseaux sociaux -, Social Networks

If we had to tell our ancestors about social networks

I tried to imagine – who hasn’t? – how I could explain social networks to my ancestors if one of them miraculously came back to life. The verdict: the general store and church square were the social media of our forefathers. Imagine having to explain…. Read More

Published by : Collaboration, on March 1st, 2012.

Categories : Social Networks

What is the ROI of social media?

We often hear the question, "what is the ROI of social media?" Maybe we are asking the wrong question. Instead, let's ask the following question: "what is the ROI of not doing anything with social media?" Asking this question is already answering it. So, what…. Read More

Published by : Collaboration, on February 24th, 2012.

Categories : Social Networks

B2B Marketers Use Social Media Marketing

BtoB Magazine surveyed 550 American executives of companies of all sizes, across various industry segments for a study titled “Emerging Trends in B-to-B Social Media Marketing: Insights From the Field”[1]. Carried out in April 2011, the study demonstrates how B2B marketers are taking advantage of…. Read More

Published by : Collaboration, on November 29th, 2011.

Categories : Réseaux sociaux -, Social Networks

Using Social Media for B2B Market Research

Social Media allows people to connect with various coveted targets with relative ease and low cost. Companies can share info directly with their prospects and clients in order to validate concepts, design new products, and analyse certain competitors. In order to monitor what is being…. Read More

Published by : Lynda St-Arneault, on February 2nd, 2011.

Categories : Market Research, Social Networks

Facebook Ads for B2B Marketing

Recently I’ve spent a lot of time analysing the benefits and mechanics of Facebook Ads, and I’m impressed... Facebook ads expertsWhat a neat little game to play. You plug in a few quarters a day and you watch the numbers explode (after all, if you’re…. Read More

Published by : Collaboration, on August 25th, 2010.

Categories : Social Networks

Social Media in B2B Marketing

Here's one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies. Today, I will…. Read More

Published by : Lynda St-Arneault, on February 25th, 2010.

Categories : Réseaux sociaux -, Social Networks

Twitter Marketing 101: How to get started

Wow, twitter is a tweeting with millions of self proclaimed social marketing experts all tweeting the latest and greatest new social marketing gadget, app, or technique. That's all well and good for those that are already swimming in the twitter data stream, but what about…. Read More

Published by : Collaboration, on January 6th, 2010.

Categories : Social Networks

Posts navigation

Older posts

Newer posts