Pinterest has been attracting the attention of companies for a while now, and even more so since the possibility of creating a company page is now part of the ever-growing social media options. This is all well and good, but is Pinterest really adapted to…. Read More
Category: Social Networks
I’m delighted to contribute to our strategic alliance with DragonSearch during the next breakfast conference held by Horizon B2B of APCM. For the occasion, the “dragon” Josepf Haslam, North American expert in social media and Vice President and Director of Digital Marketing of the company…. Read More
If I asked you what it means “to be good at social media in a B2B environment,” what does that mean to you? I was recently speaking about this topic with a consultant specialized in B2C social media, and our conversation was very interesting. But…. Read More
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media. SOCIAL…. Read More
In Lynda St-Arneault’s latest blog post entitled, “Generating prospects in B2B through social media,” the topic of brand management on social media was addressed. While a slim 35% of B2B companies in Quebec are active on social networks, the following question has yet to be…. Read More
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because…. Read More
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55%…. Read More
In love just as in business, interest is great, but desire is even better! Liking something on Facebook is manifesting interest, period. In the buying process, “wanting” means the start of a more formal commitment in the sales cycle. And according to recent industry rumors,…. Read More
We saw in my previous blog post that social networks are a source of education and information in the B2B industry. They can be qualified as marketing techniques that may, with more conventional techniques, become part of a marketing strategy. Below are the main steps…. Read More
In my last blog post on writing a B2B blog, I mentioned that it was important, even essential, to define your goals and strategies right from the start and before doing any writing. In fact, this step is applies to any company project, just as…. Read More
