Web Analytics Archives

B2B Marketing Metrics: Why Your Data Complicates Decision-Making

B2B marketing metrics are everywhere in your dashboards. You open your CRM, review your newsletter reports, and then examine your LinkedIn campaigns. The numbers are right there. Yet when it comes time to make a decision, whether to invest more, reallocate a budget, or halt…. Read More

Published by : Claude Malaison, on February 27th, 2026.

Categories : Analyse des données -, B2B Marketing, Marketing B2B -, Marketing numérique et stratégique -, Web Analytics

Web analytics: some new features and their impact on B2B

Things are happening in the fascinating world of web analytics! It moves so fast that you can feel left behind and even overwhelmed. For the average manager in B2B, web analytics comes down to impressions, clicks, CTR (click-through-rate) bounce rate, average page, conversion rate... But…. Read More

Published by : Vincent Cloutier-Naud, on April 21st, 2021.

Categories : Analytique Web -, Web Analytics