Web analytics: some new features and their impact on B2B

Things are happening in the fascinating world of web analytics! It moves so fast that you can feel left behind and even overwhelmed. For the average manager in B2B, web analytics comes down to impressions, clicks, CTR (click-through-rate) bounce rate, average page, conversion rate... But it's of course more than that (uh, revelation).…. Read More...

How to easily make a database analysis with Excel

In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. However, these tools may require a certain number of hours of training and even specific knowledge, especially in statistics... what I call ‘mastering force’. Source : https://absurdlynerdly.wordpress.com/2011/10/19/use-the-force-harry/ You may not know it yet, but in database analysis, you all have…. Read More...

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at school), guerrilla marketing and representation. Parenthesis: the hero…. Read More...