It’s the next big thing! It’s multiplying! It’s the mobile barcode. But beware! Lack of strategic planning of its use could deliver a poor user experience and execution. Mobile barcodes, also known under one of its various format name such as QR Code (Quick Response),…. Read More
Month: December 2011
Revitalizing email by integrating it with B2B social media marketing To paraphrase author Mark Twain’s joke when a New York newspaper published his obituary prematurely, “The reports of the death of email marketing have been greatly exaggerated.” Email marketing happens to be alive and well,…. Read More
In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according…. Read More
The world of literature is full of famous writers who, in their heyday, gave rise to classicism, romanticism, and other literary movements. Some have been read, studied, analyzed, and then re-read and analyzed again anda gain… you get the idea. Since this is the age…. Read More
