PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at school), guerrilla marketing and representation.…. Read More...

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue…. Read More...

Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as…. Read More...

6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in the eyes of the web…. Read More...

Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we…. Read More...

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas about what media to use…. Read More...

The pile of business cards

Monday morning, you're back from an out of town trade show held from Wednesday to Friday of the week before. Your jacket is filled with a bunch of business cards, quickly stowed away in the heat of the moment. in one pocket, the "good" and in the other, the “not…. Read More...

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing, and has “never needed to”.…. Read More...

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of Quebec in New York, said…. Read More...