I recently attended a Yulbiz Montreal conference with speaker Muriel Vandermeulen. The gathering was about Writing for the Web: How to set up a leading marketing strategy which ensures notoriety and conversion. In my first blog article about the conference, I focused on the first two letters of…. Read More
Category: Mobile Marketing
A bad user experience when visiting a website can be a very frustrating thing, especially when using a tablet, like an iPad, or a smart phone, like an iPhone. And it shouldn’t be! It’s technologically “easy” to adapt a website to a mobile device as…. Read More
It’s the next big thing! It’s multiplying! It’s the mobile barcode. But beware! Lack of strategic planning of its use could deliver a poor user experience and execution. Mobile barcodes, also known under one of its various format name such as QR Code (Quick Response),…. Read More


