Category: Mobile Marketing

Mobile marketing and B2B

Published by : , on August 28th, 2015.
The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of…. Read More...

Defining your editorial web zone for better conversion (part 2)

Published by : , on July 8th, 2014.
I recently attended a Yulbiz Montreal conference with speaker Muriel Vandermeulen. The gathering was about Writing for the Web: How to set up a leading marketing strategy which ensures notoriety and conversion. In my first blog article about the conference, I focused on the first two letters of the well known acronym "AIDA" concept, which in…. Read More...

Help! I forgot my smart phone!

Published by : , on June 25th, 2013.
I’m now at my 4th cell phone. The last two were “smart” phones. It’s crazy how this small tool can be so useful and even indispensable today. What I’m about to tell you might seem banal, but it demonstrates the growing importance of mobility in our personal and professional lives. Connected mornings Very…. Read More...

Three essential tools for your everyday B2B mobile device

Published by : , on November 26th, 2012.
The holidays and gift-giving are quickly approaching. So why not spoil yourself? Exo Marketing presents below a mini-selection of “100% non-objective” tools that can help you improve (a little) your day-to-day business. And yes, there’s more out there than simply downloading games… TurboScan This application allows you to scan (with your device’s camera),…. Read More...

Drive smartphone B2B users to your business

Published by : , on November 15th, 2012.
In May 2012, JD Power & Associates announced that 54% of wireless customers in Canada currently own a smartphone (up from 36% in 2011).1 Practically a standard in the workplace, smartphones are used to stay in touch with the office through email, text messages and don’t forget, the phone. It’s also very useful to…. Read More...

Mobile B2B marketing: requirements and ideas

Published by : , on November 13th, 2012.
While traditional computer sales have been drastically falling for several years, the year 2013 should confirm the tablet and smartphone sales boom. More specifically and on an international scale, these sales are anticipated at 1.2 billion units in 2013 compared to about 800 million during the current year.1 These figures are staggering (buy shares!)…. Read More...

Mobility and user experience

Published by : , on February 24th, 2012.
A bad user experience when visiting a website can be a very frustrating thing, especially when using a tablet, like an iPad, or a smart phone, like an iPhone. And it shouldn’t be! It’s technologically “easy” to adapt a website to a mobile device as tools exist to website developers for that purpose.…. Read More...

Marketing & Mobile Barcodes

Published by : , on December 19th, 2011.
It’s the next big thing! It’s multiplying! It’s the mobile barcode. But beware! Lack of strategic planning of its use could deliver a poor user experience and execution. Mobile barcodes, also known under one of its various format name such as QR Code (Quick Response), DataMatrix, Aztec, Microsoft Tag,SpyderLynk SnapTag, Scanbuy’s EZcode, are…. Read More...