Following the publication of my previous blog post entitled “Facebook more popular with SMB manufacturers in Quebec,” I received a comment from a reader concerning performance and ROI indicators of social media. Mr. Turcotte, whom I would like to thank for commenting, raised a few…. Read More
Month: November 2012
The holidays and gift-giving are quickly approaching. So why not spoil yourself? Exo Marketing presents below a mini-selection of “100% non-objective” tools that can help you improve (a little) your day-to-day business. And yes, there’s more out there than simply downloading games… TurboScan This application…. Read More
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because…. Read More
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55%…. Read More
In May 2012, JD Power & Associates announced that 54% of wireless customers in Canada currently own a smartphone (up from 36% in 2011).1 Practically a standard in the workplace, smartphones are used to stay in touch with the office through email, text messages and don’t…. Read More
While traditional computer sales have been drastically falling for several years, the year 2013 should confirm the tablet and smartphone sales boom. More specifically and on an international scale, these sales are anticipated at 1.2 billion units in 2013 compared to about 800 million during…. Read More
I’ve often noticed the diverging opinions and objectives between marketing and sales. The contestant from the right-hand corner, the marketing department, is looking to work more on its brand image while the contestant in the left-hand corner, the sales department, is mostly looking to maintain…. Read More
