Very often, a company’s commercial website is unfairly considered as an expense rather than being seen as an investment. It’s true that cost is important, technical updates and content resulting in updates take time and a considerable budget for small and medium companies. But beyond…. Read More
Month: December 2014
The goal of website diagnosis in B2B is to increase the number of sales leads by increasing traffic, in order to reach prospects and retain customers. When redesigning or evaluating a website in B2B, 10 essential elements must be considered. My article addresses one of these elements ; call to actions…. Read More
