September 2017

EXO B2B L’IMPORTANCE DES PERSONAS EN B2B Importance of Personas in B2B

THE IMPORTANCE OF PERSONAS IN B2B

According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%. This trend is quite logical and profitable when personas are developed with method and rigor.…. Read More

Published by : Lynda St-Arneault, on September 27th, 2017.

Categories : Content Marketing, Marketing Communication Strategies

When in the face of change – grow or decay

Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the…. Read More

Published by : Lynda St-Arneault, on September 26th, 2017.

Categories : Business Development, Uncategorized

B2B content marketing sans budget or bandwidth Marketing de contenu B2B

B2B content marketing sans budget or bandwidth – hmm!

You’ve heard a lot about B2B content marketing. You've read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you're at it, turning internal experts into regular content contributors. But if you…. Read More

Published by : Collaboration, on September 19th, 2017.

Categories : Content Marketing, Marketing Communication Strategies