November 2017

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now…. Read More

Published by : Alain Thériault, on November 16th, 2017.

Categories : Actualités ventes, marketing et affaires B2B, Business Development, Sales, Marketing and B2B Business

4 actions to improve your B2B customer experience

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's…. Read More

Published by : Alain Thériault, on November 2nd, 2017.

Categories : Business Development, Content Marketing, Marketing Communication Strategies