April 2024

B2B content marketing: maximize your impact

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That's how I concluded my first post analyzing the Content Marketing Institute's annual study (the 2024 study). I was talking…. Read More

Published by : Claude Malaison, on April 30th, 2024.

Categories : Content Marketing, Social Networks

4 LinkedIn pillars essential to your growth

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people…. Read More

Published by : Alain Thériault, on April 10th, 2024.

Categories : Content Marketing, Marketing numérique et stratégique, Marketing Strategy, Sales, Marketing and B2B Business, Social Networks