Claude Malaison's Blog Posts

B2B marketing blog in 2026: building trust, establishing authority B2B content visibility: the strategic challenge that too many companies underestimate AI consistency: how to avoid being forgotten by AI Rethinking your B2B website: here are 9 essential levers for 2026 The B2B newsletter: a strategic marketing tool in the age of AI False AI claims: protect your B2B brand B2B online search: from attention to intent in the age of AI Podcasts in B2B marketing: when theory turns into results B2B branding strategy: how to stay present in the customer’s mind Agentic AI and B2B search behavior: are you ready for the shock? Language model optimization: your content strategy must go beyond SEO An unverified B2B statistic is a myth disguised as truth 6 seconds to convince: ready for attention marketing? French, Technology, and Marketing: A Triangle Worth Reconciling GEO: Optimization for generative engines explained B2B content marketing: 8 “IN” practices to adopt in 2025 The midnight bug: a Christmas story for IT What is the real value of podcasts in B2B marketing strategy? B2B content marketing: how will it be used in 2025? Your B2B prospects: a goldmine of loyalty! Meet 3 key users of B2B content marketing B2B content marketing: how to become a story architect B2B content marketing: the 7 archetypes of storytelling Provocation in B2B marketing: would you dare to turn it into an asset? B2B branding: take a leading position in your markets! B2B content marketing: boost it with the power of technology! Digital marketing in B2B: an absolute must B2B content marketing: maximize your impact Effective B2B blog: who will be the most human? Captivate your B2B customers with compelling content! B2B content marketing: a look at usage and… AI! B2B content marketing: create at home, optimize and distribute elsewhere! Are social networks even worth it in B2B marketing? When B2B Barbie meets a virtual double and Lady Trifecta… At B2B Forum: the elephant in the room was AI Content marketing: what impact will AI have on its future? How to optimize your B2B content marketing? As a personal assistant, will AI be as discreet as our hairdresser? Are B2B marketing bloggers at risk? COVID-19: B2B marketing striking effects We must assert ourselves as Thought Leaders in B2B! The 3 growing tactics and challenges of B2B martech specialists Marketing Expertise: Our Top 20 of 2020 B2B Marketing: the end of traditional conferences and trade shows? What’s Digital Transformation? The Answer of 10 Experts Pandemic and B2B digital transformation: will you be able to take advantage of it? 5 profitable tricks to repurpose your content in B2B marketing The marketing transformation goes through AI and “Martech” consolidation. LinkedIn: the numbers that talk to companies in B2B New CMI study: too much TOFU in B2B? Content Marketing: Success rests above all on relevance Hype Cycle Marketing: Having the means for its own ambitions To finally get over with B2B influencers Promoting your B2B content on social networks: get your $$$ ready Social media in B2B: from platforms to content… Ten years later. Marketing Influencers: Our 2019 Top 30 2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing… Studies show Content Marketing leads the trend in digital marketing strategies Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter? Exercising Thought Leadership in B2B Marketing Authentic B2B content marketing in an era of post-truths and false news Content Marketing Strategies: the Blog is More Relevant Than Ever Blockchain, chatbots & AI : we aren’t (quite) there yet Marketing influencers: our 2018 Top 30 B2B Marketing Conferences: what the schedules tell us about the trends Don’t count on “fake followers” Can you spend 4 minutes reading this post? Influence in Marketing: our top 30 Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2) Your favorites: our top 10 B2B blog posts of 2016 Does B2B marketing take itself too seriously folks? B2B Web communities: where does your business stand? Part 2 B2B Web Communities: where does your business stand? Part 1 Beneath such ugliness, a noble heart Inbound marketing: Who are the real influencers?