Ready for a paradigm shift in B2B Marketing?

On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is to say "integrated", or is…. Read More...

Some tips for generating quality leads in B2B

September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for! This seems obvious and I…. Read More...

Reactivating clients in B2B

Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales, which resides in the historical efforts of a company. Reactivating clients with marketing is often very profitable. Many elements must be revisited regularly: Analyze why clients buy less…. Read More...