Marketing d’influence

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More

Published by : Claude Malaison, on December 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Leadership éclairé -, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership

Marketing Expertise: Our Top 20 of 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. This pandemic changed everything, including not publishing our top 20 this spring.…. Read More

Published by : Claude Malaison, on October 16th, 2020.

Categories : Annual Rankings, Influence B2B -, Influenceurs, Marketing d’influence

ExoB2B Top 30 Marketing Influencers 2019

Marketing Influencers: Our 2019 Top 30

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn't go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C…. Read More

Published by : Claude Malaison, on April 11th, 2019.

Categories : Annual Rankings, Content Marketing, Influenceurs, Marketing d’influence, Marketing de contenu