We must assert ourselves as Thought Leaders in B2B!

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted products or services and as leaders in expertise…. Read More...

New CMI study: too much TOFU in B2B?

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing. :-) Published annually by the Content Marketing Institute and Marketing…. Read More...

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research…. Read More...

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of marketing that has become the most important in…. Read More...