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Category: Référencement – SEO

Your B2B website

Rethinking your B2B website: here are 9 essential levers for 2026

Your B2B website is not a showcase: it is a strategic lever that influences your visibility, credibility, and sales leads. To fully play this role, it must evolve with your markets and objectives, but also with technology. By 2026, your B2B website must be clear,…. Read More
Published by : , on November 24th, 2025.
Categories : Artificial Intelligence, B2B website, Intelligence artificielle, Référencement – SEO, Sites Web B2B -
B2B online search

B2B online search: from attention to intent in the age of AI

Just a few years ago, B2B online search was like a well-organized catalog: you entered a keyword and Google presented the options. Today, that catalog no longer exists. Instead, artificial intelligence synthesizes, reformulates, and chooses for you. And if you want your customers to still…. Read More
Published by : , on September 19th, 2025.
Categories : Artificial Intelligence, B2B Marketing, B2B online search, Intelligence artificielle, Intent Marketing, Marketing Research, Référencement – SEO, SEO

Language model optimization: your content strategy must go beyond SEO

Do you still believe that Google is the only way to access your content? What if a growing portion of your audience no longer uses traditional search engines, but instead relies on artificial intelligence such as ChatGPT, Perplexity, or Claude? This is precisely what language…. Read More
Published by : , on June 18th, 2025.
Categories : Artificial Intelligence, Content Marketing, Intelligence artificielle, Marketing de contenu, Référencement – SEO, SEO
GEO

GEO: Optimization for generative engines explained

AI engines such as ChatGPT, Gemini, and Perplexity are redefining information search. GEO (Generative Engine Optimization) optimizes your content so that it is understood, selected, and cited in their responses, a new frontier in SEO for B2B brands in North America. With the rise of…. Read More
Published by : , on March 12th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Référencement – SEO, SEO
brand image

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More
Published by : , on February 14th, 2025.
Categories : B2B Marketing, Branding -, Marketing B2B -, Marque et image, Positionnement stratégique -, Référencement – SEO, SEO
Online advertising

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More
Published by : , on June 11th, 2024.
Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique -, Référencement – SEO, Uncategorized

B2B content marketing: create at home, optimize and distribute elsewhere!

It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More
Published by : , on November 28th, 2023.
Categories : B2B Marketing, Blogging, Blogue, Content Marketing, Marketing de contenu, Référencement – SEO, SEO, Social Networks
best-practices-seo

4 Basic SEO Tips To Get You Started With Your Website

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!...) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in…. Read More
Published by : , on November 16th, 2021.
Categories : Marketing Communication Strategies -, Référencement – SEO, SEO, Social Networks
Content marketing for digital strategy

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More
Published by : , on November 15th, 2018.
Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies
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