Category: Uncategorized

B2B Marketing: How to choose the best communication channels, online or offline

Published by : , on February 5th, 2015.
A lot of B2B companies wonder what communication channels they emphasize in the new year or for their next campaign. The answer isn’t simple. In fact, to choose an effective online or offline communication channel, you must first establish a communication plan that can be defined after strategic marketing planning. It’s a process which, by analogy,…. Read More...

The Exo B2B wishes you all a happy holiday season and a happy new year

Published by : , on January 26th, 2015.
Lynda What if 2015 was the year of your dreams, what would you do and wish for? A six-month trip to discover the most beautiful seabeds and oceans on the planet? David Facing this ocean of possibilities, may the New Year give you opportunities for your personal and professional growth. Seize these opportunities…. Read More...

B2B Direct Marketing: Measure and follow up with the sales team

Published by : , on November 4th, 2014.
In my last article, I introduced the first three elements to consider when creating a direct marketing campaign (or direct mail); the target, the message and the incentive. When the communication tool is printed and quality control is performed, the next step is to send it by mail to the contacts. In the…. Read More...

How to create a landing page that will convert in B2B

Published by : , on October 16th, 2014.
Last May, I started an Adwords  campaign about Cryptolocker, a computer virus of the "ransomware" kind that affected a growing number of companies. The campaign was commissioned by Équipe Microfix, a company that specializes in IT infrastructure and IT. When you create an pay-per-click campaign, the landing page is key to obtain a…. Read More...

Lean Management and Marketing : can they work hand in hand?

Published by : , on August 26th, 2014.
‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing. How does today's marketing fit into Lean Management? To understand…. Read More...

The C-28 anti-spam law: a difficult pill to swallow, at first

Published by : , on June 12th, 2014.
Only a few days remain before Bill C-28 comes into action, which foresees punitive action against spam, which still too often lands in your inbox. This law is particularly frightening when you look at the chapter of sanctions; in private recourse, the sanctions can climb from 200 $ to 1 000 000$! Despite everything, I…. Read More...

Seize your opportunities, thanks to PPC campaigns

Published by : , on May 15th, 2014.
In a previous blog article, I pointed out five good reasons to use publicity campaigns, such as Google Adwords (PPC). The important points to remember are that PPC campaigns are effective for SEO ranking, and help to improve the company’s notoriety. In addition, they bring a good return on investment (ROI). As demonstrated…. Read More...

CASE STUDY – 7 key elements of an INTERACTIVE communication plan in B2B (part 2)

Published by : , on May 1st, 2014.
In the first part of this blog, I spoke about the first four key elements to define in a communication plan, that is to say: the context, the stakes and objectives, the public target as well as the axes of communication and messages. That served me as a basis to evaluate the presentations…. Read More...

Case study – 7 key elements of an interactive communication plan in B2B (part 1)

Published by : , on April 29th, 2014.
As I have been doing for several years now, I had to evaluate last week the work of 30 students for their finals, in the class “Interactive Communications of Companies” led by Claude Malaison at the University of Montreal. Their mandate was to boost a rather traditional communication plan of a Canadian company…. Read More...