January 22nd 2002, we launch Exo Consulting in Verdun. One singular gesture becomes a permanent involvement, which starts an exciting adventure. At that time, Exo had a mission; to create B2B web marketing for Quebec PME’s. A few months pass, and at the end of…. Read More
Category: Uncategorized
It's Halloween today! The perfect day for telling a few frightful tales. Our team tells you some of their worst nightmares, personal and professional Lynda Personal phobia: Bears! Lynda sings when she goes jogging in the forest for fear of meeting a bear... Lynda, singing? What…. Read More
A few days ago, while in a meeting with a client, we were interviewed: "Is it easy for you to sell the concept of B2B marketing and services to companies that often have no idea of this concept? You know, after 10 years, people still…. Read More
Google turned 15 two weeks ago. Fifteen years spent making internet users’ lives easier, inventing services no one can live without (Google Maps and Gmail, for instance) and other services no one really cares about (Google+ is a good example). We could tell the beautiful…. Read More
Have you already received an email where the positioning of the text and images wasn’t optimal? This can be a headache, especially for developers and designers. According to an analysis performed by the Email Standards Project organization on 14 different email messaging systems, Google Gmail, Lotus Notes…. Read More
On September 3, 2013, the technological world experienced an important milestone: Microsoft bought Nokia’s mobile phone activities. Whether or not you’re a techie, the event was important both in terms of: Its 7.2 billion US dollar value and, A demonstration of the importance of the ecosystem control of…. Read More
According to a recent study published in BtoB Magazine (2013), email campaigns account for 15% of online marketing budgets. Here at Exo, through repeated email marketing campaigns for our clients, we’ve noticed that certain figures reappear systematically, such as the open, click, subscription cancellation and,…. Read More
After two months of working at Exo Marketing as Vice-President of Strategy, the time has come for me to join the bloggers at Exo who have written more than 200 blog posts since 2009, all on B2B, or business to business, marketing. But where to…. Read More
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of…. Read More
You were on vacation for two weeks and feel overwhelmed by all the exciting news? Here’s a summary that should guarantee you a smooth transition back to work! 1. Whistling a tune with an eye on your Twitter feed At the end of March, Twitter…. Read More
