Uncategorized Archives

Your favorites: our top 10 B2B blog posts of 2016

The month of January is a good time to take our best guesses about the year ahead. These days you’ll find a plethora of blog posts, speciality press articles as well as graphics and videos that try to anticipate what will be noteworthy over the…. Read More

Published by : Claude Malaison, on January 17th, 2017.

Categories : Uncategorized

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More

Published by : Claude Malaison, on July 14th, 2016.

Categories : Design et développement Web -, Référencement – SEO, Réseaux sociaux -, SEO, Social Networks, Uncategorized, Web Design and Development

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits…. Read More

Published by : Collaboration, on April 5th, 2016.

Categories : Marketing de contenu, Référencement – SEO, Uncategorized

Distinguishing strategy from tactics in marketing and B2B sales

Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This…. Read More

Published by : Collaboration, on August 18th, 2015.

Categories : Sales, Marketing and B2B Business, Uncategorized

A / B testing for B2B email campaigns: measure and improve your campaigns

If you conduct email campaigns, you may have heard of the A / B tests. If you have not yet dared to try these, here are some suggestions to guide you through the steps of A / B testing. What is A/B testing? This is…. Read More

Published by : Collaboration, on April 14th, 2015.

Categories : Marketing communications campaigns, Uncategorized

B2B: product approach vs market approach?

I recently attended to a cocktail event for manufacturers. Among other subjects, we discussed about the free trade agreement with Europe which is to come into effect within two years. Will your company take advantage of this new trading environment? Will European companies move here…. Read More

Published by : Collaboration, on February 26th, 2015.

Categories : Sales, Marketing and B2B Business, Uncategorized

B2B Marketing: How to choose the best communication channels, online or offline

A lot of B2B companies wonder what communication channels they emphasize in the new year or for their next campaign. The answer isn’t simple. In fact, to choose an effective online or offline communication channel, you must first establish a communication plan that can be defined after strategic…. Read More

Published by : Collaboration, on February 5th, 2015.

Categories : Marketing communications campaigns, Uncategorized

The Exo B2B wishes you all a happy holiday season and a happy new year

Lynda What if 2015 was the year of your dreams, what would you do and wish for? A six-month trip to discover the most beautiful seabeds and oceans on the planet? David Facing this ocean of possibilities, may the New Year give you opportunities for…. Read More

Published by : Lynda St-Arneault, on January 26th, 2015.

Categories : Sales, Marketing and B2B Business, Uncategorized

B2B Direct Marketing: Measure and follow up with the sales team

In my last article, I introduced the first three elements to consider when creating a direct marketing campaign (or direct mail); the target, the message and the incentive. When the communication tool is printed and quality control is performed, the next step is to send…. Read More

Published by : Collaboration, on November 4th, 2014.

Categories : Marketing communications campaigns, Uncategorized