This is a subject that I though was long dead and buried. However, it seems to be one of those Zombie subjects that periodically rises from the dead and walks the earth seeking brains to eat… Zombie Marketing This is the sentence that creeps up…. Read More
Category: Uncategorized
All B2B companies have something in common: Sales and Marketing never work together as a tightly integrated team. Marketing and Sales never seem to be an optimized, synchronous unit that cooperates for the ultimate benefit of the company’s performance. “Really? Never? Why? How is that…. Read More
