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Category: Uncategorized

Email Marketing 2.0

Revitalizing email by integrating it with B2B social media marketing To paraphrase author Mark Twain’s joke when a New York newspaper published his obituary prematurely, “The reports of the death of email marketing have been greatly exaggerated.” Email marketing happens to be alive and well,…. Read More
Published by : , on December 13th, 2011.
Categories : Marketing communications campaigns, Uncategorized

The important points in a client newsletter – B2B prospects

Newsletters (both e-mail and e-newsletter types), in business-to-business (B2B), are considered as the 4th most effective type of content marketing tactic*. They represent a perfect tool for sharing educational, institutional, and informative content, as well as commercial content to qualified and consensual targets (permission marketing…. Read More
Published by : , on October 7th, 2011.
Categories : Marketing communications campaigns, Uncategorized

Weak Marketing

After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that situation as well as provide a solution to the problem. Many B2B SMBs don’t have…. Read More
Published by : , on July 12th, 2010.
Categories : Sales, Marketing and B2B Business, Uncategorized
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