Here's one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies. Today, I will…. Read More
Month: February 2010
This is a subject that I though was long dead and buried. However, it seems to be one of those Zombie subjects that periodically rises from the dead and walks the earth seeking brains to eat… Zombie Marketing This is the sentence that creeps up…. Read More
Wow, 26 thousand followers! You must be so popular! Using twitter for B2B marketing purposes is different from the typical B2C stuff you read about on the Web. Since you’re not selling products or services to Mr. and Mrs. Anybody, the quantity of followers you…. Read More
