Our consulting assignments have made us aware that most companies usually have a dedicated and very creative sales team when it comes to approaching existing customers or canvassing new clients. Each representative has his or her own “little tricks”, his or her own way to…. Read More
Month: February 2011
Using outside professionals to help your company implement lead generation programs gives 43% better results than hiring your own lead generation person and it costs a lot less. Case closed! So many firms try to implement lead generation programs in-house. However, there are some challenges…. Read More
It could take the form of incremental innovation (the gradual enhancement of a product over time) or it could take the form of radical innovation (going from telephone to Internet), whatever shape it takes, innovation is essential for today’s businesses. While perusing the blog from ADRIQ…. Read More
As a marketing professional that specialises in social media marketing, I get that question all the time. And since I get it all the time, posting the answer on our blog makes a lot of sense. The scene: I’m sitting at a client’s office. The…. Read More
Social Media allows people to connect with various coveted targets with relative ease and low cost. Companies can share info directly with their prospects and clients in order to validate concepts, design new products, and analyse certain competitors. In order to monitor what is being…. Read More
