January 2012

Utilization of content strategy in B2B marketing

A study was conducted by “Marketing Profs Research” in May 2011 where 1124 B2B marketing professionals working in small companies (less than 10 employees) and large companies (1000 employees or more) answered an online survey. The total number of those who responded expressed their opinion…. Read More

Published by : Collaboration, on January 26th, 2012.

Categories : Content Marketing, Marketing de contenu

Quality Marketing Brings Winning Content

The word is out that 2012 will be a key year for content marketing. More B2B focused companies are incorporating content promotion in addition to the promotion of their own products or services through various marketing activities. However, certain points should first be considered in…. Read More

Published by : Collaboration, on January 25th, 2012.

Categories : Content Marketing

The importance of an SEO indexing strategy in B2B inbound marketing

This is the second blog post in a three-part series examining three components of inbound marketing. The third post will be published in the coming weeks. The beginning of the year is always a good time to reflect on the next 12 months. There was…. Read More

Published by : Collaboration, on January 18th, 2012.

Categories : SEO

Résolution 2012 – une planification stratégique

2012 New Year Resolution –strategic planning

Two “elastic” concepts clash every time the calendar shreds its last sheet: New Year’s resolutions and time gone by. Resolutions are “wishes” of improvement/development of a habit with an objective in mind. While time haunts us several times a year when “short” or “rare”, forging…. Read More

Published by : Collaboration, on January 6th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized