Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn’t appropriate or consistent with Exo Marketing’s blog. So I decided to comment on another graph from a study conducted by…. Read More
Month: August 2012
It’s happened! Your company is now doing content marketing (inbound marketing). You will soon launch your corporate blog and have a presence on major social networks. You’ve identified your buyer types and you’ve learned from different sources that they activate a buying process when they…. Read More
Your company is well-established in its sector. Sales are slowly progressing. Your market has reached maturity. Your clients are no longer loyal. The competition is constantly offering rebate or loyalty programs to their customers and it seems to be working. However, your clients return to…. Read More
We saw in my previous blog post that social networks are a source of education and information in the B2B industry. They can be qualified as marketing techniques that may, with more conventional techniques, become part of a marketing strategy. Below are the main steps…. Read More
The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of the rare moments where we can sit down with a good book and enjoy uninterrupted…. Read More
