Before turning the page to the new year, Exo decided to present the list of the most consulted articles from 2012. We know that the chances are higher for articles posted in the beginning of the year to have more visits. This may seem unfair…. Read More
Month: January 2013
As for many business people, I couldn’t go without LinkedIn. First of all, for validation purposes: being on LinkedIn lets my prospects qualify me after reading my profile and vice versa. Secondly, LinkedIn provides me with information about their interactions with other contacts from my…. Read More
In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an intense patent war between these companies, there is a very interdependent relationship between them. Meanwhile,…. Read More
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media. SOCIAL…. Read More
At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental…. Read More
With the arrival of social media, we all believed in the imminent death of “obsolete” emails (emails, “that is so 2007!”). Yet a new year has begun and emails are still alive and widely used. This is particularly true for managers in B2B marketing. According to…. Read More